What is a Year-End Appeal? 

How Year-End Appeals Can Help Your Non-Profit

A year-end appeal is a specific donation request sent out during the year-end giving season as a way of stewarding donors and soliciting contributions. The year-end appeal is often treated as a campaign with audiences receiving multiple asks during the end-of-year time period.

Common formats for year-end appeals include emails, physical letters, postcards, and videos. Additionally, social media platforms are continuing to grow as tools for end-of-year appeals.

As a nonprofit or a fiscally sponsored entity, the main benefit of a year-end appeal for one’s donors is that their contributions are tax-deductible up to the extent of the law.

Additionally, with approximately 30% of annual charitable donations taking place in December, a nonprofit’s year-end giving campaign can be their most important annual fundraising effort, as well as the best opportunity to connect with supporters and secure ongoing donations.

Learn more about End-of-Year Appeal Strategies through this Double the Donation’s article.



NEXTSTEPS | 1.14.21

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