What is a Year-End Appeal?
How Year-End Appeals Can Help Your Non-Profit
A year-end appeal is a specific donation request sent out during the year-end giving season as a way of stewarding donors and soliciting contributions. The year-end appeal is often treated as a campaign with audiences receiving multiple asks during the end-of-year time period.
Common formats for year-end appeals include emails, physical letters, postcards, and videos. Additionally, social media platforms are continuing to grow as tools for end-of-year appeals.
As a nonprofit or a fiscally sponsored entity, the main benefit of a year-end appeal for one’s donors is that their contributions are tax-deductible up to the extent of the law.
Additionally, with approximately 30% of annual charitable donations taking place in December, a nonprofit’s year-end giving campaign can be their most important annual fundraising effort, as well as the best opportunity to connect with supporters and secure ongoing donations.
Learn more about End-of-Year Appeal Strategies through this Double the Donation’s article.
NEXTSTEPS | 1.14.21
Latest Blog Posts
Creating More Equity in the Dance Ecosystem
Creating More Equity in the Dance EcosystemDance/USA’s new resource helps address equity in contracts The pandemic has prompted a new focus on more equitable dance contracts. When COVID-19 shut down performances and residencies in 2020, the impact was...
Making Social Easy with Capacity Interactive
Making Social Easy with Capacity InteractiveA marketing resource helps artists create social media content and ads Social media marketing, designed especially for artists These days, it’s critical to include social media in our marketing efforts. Our world is...
Dance/NYC and Gibney Reopening Dance in NYC
Dance/NYC and Gibney Reopening Dance in NYCNew toolkit helps dancers stay in motion Pentacle remains dedicated to continuing to provide a high level of support to artists during these extraordinary circumstances. Alongside many other key and respected organizations in...
Pentacle’s nextSteps is supported, in part, by public funds from the National Endowment for the Arts, the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature, and the New York City Department of Cultural Affairs in partnership with the City Council. Pentacle receives private support for nextSteps from the Booth Ferris Foundation, the Howard Gilman Foundation, the Rockefeller Brothers Fund, and the New York Community Trust.
