Making Social Easy with Capacity Interactive
A marketing resource helps artists create social media content and ads
Social media marketing, designed especially for artists
These days, it’s critical to include social media in our marketing efforts. Our world is increasingly virtual, and we’re getting much of our information online. And it’s even more important for artists to understand how to market via social media, since it’s an excellent way to promote work visually.
Pentacle wants to support and recognize other organizations that provide support to artists. While we are able to provide arts relief administratively, we know that many folks need more personal support as well. This week we are featuring social media resources from Capacity Interactive.
Capacity Interactive makes social media easy
As a premier digital marketing firm focused on the arts, Capacity Interactive knows how to help artists manage social media. Capacity Interactive is dedicated to helping artists engage audiences, build community, and market smarter.
Social media calendar resource for artists
One of Capacity Interactive’s most useful resources is their 2021 Social Content Calendar for Arts Marketers. This valuable resource provides artists with holidays, events, and essential guidelines so they can readily create social media content. The downloadable content calendar is also available as an importable Google calendar, complete with monthly content guides, post descriptions and ideas, and essential information about how to edit and upload photos and videos. Other resources include writing, editing, design, animation, and accessibility guidelines. It’s a handy, all-in-one resource for creating social media content.
Social media ad resource for artists
In addition, Capacity Interactive assists artists with social media advertising, via their Social Media Ad Dimensions resource. Rather than spend hours searching for each of the social media platforms’ ad dimensions, Capacity Interactive’s handy list gives artists access to file sizes, aspect ratios, resolutions, and other specifications for Facebook, Instagram, YouTube, Twitter, Tik Tok, and SnapChat. It’s a very helpful time-saver, especially when artists are creating ads on multiple platforms at once.
Social media help for artists, all in one place!
The best thing about both of these Capacity Interactive resources is the all-in-one-place aspect. Everything artists need for successful social media content marketing and advertising is available at their website. In addition to the content calendar and ad dimensions, Capacity Interactive offers web analytics videos, CTA generators, benchmark studies, and more.
Check out Capacity Interactive to learn more about how to improve your digital and social media marketing!
Pentacle remains dedicated to continuing to provide a high level of support to artists during these extraordinary circumstances. Alongside many other key and respected organizations in the field, we have begun accumulating and curating resources for artists and organizations experiencing income loss and other troubles as a result of the COVID-19 crisis. Find our list of resources here.
NEXTSTEPS | 03.15.2021
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