What is Paid Search?
What is Paid Search, and how can you increase advertising traffic to your website?
Paid Search is the process of buying advertising from a search engine, such as Google or Bing, with the goal of increasing traffic to a website. Similar to Search Engine Optimization (SEO), a company can increase visitors to their site by paying the search engine to show their results at, or near, the top of the page. For example, if a visitor searches for “summer outdoor concert season,” the entity that has created an ad delivering these key words will be placed highest on the results page. If the organization uses “summer” but not “outdoor,” they may lose some of their intended audience. Paid Search is just that – paying for search – and the cost is calculated by “cost per click,” or CPC, so that every time a visitor clicks on an ad, the sponsoring website is charged a dollar amount determined by the search engine. While these ads can be created and managed internally by many organizations, some choose to hire a consultant to help them navigate the digital advertising landscape. When managed correctly, Paid Search is a highly effective way to increase traffic to a website, especially for special events and ticket sales.
NEXTSTEPS | 1.16.21
Related Blog Posts
Preparing for Tax Day
Preparing for Tax DayAn interview with Davalois Fearon In preparation for Tax Day, we talked with Davalois Fearon about her experience working with Pentacle, and how it has helped her with her taxes and gain overall financial health, especially through Fiscal...
Planning A Fundraising Event
Planning A Fundraising EventEvent fundraising can be a great way to raise funds There are a number of ways to fundraise money for an organization or cause. One of the most collaborative ways to fundraise is by hosting an event. There are many steps to consider when...
Understanding A Cash Flow Statement
Understanding A Cash Flow Statement What is a Cash Flow Statement? A Cash Flow Statement is a financial statement that tracks the movement of a company’s cash over a selected period of time. This is an all-inclusive statement because it includes the inflow and outflow...
Understanding A Balance Sheet
Understanding a Balance SheetWhat is a Balance Sheet? A Balance Sheet is a financial statement that summarizes the company’s assets, liabilities, and equity at a specific point in time. The Balance Sheet is an essential tool used by organizational leaders, Board of...
How to create your own bookkeeping system for arts businesses
How to create your own bookkeeping system for arts businessesManaging your organization’s finances can tend to be overwhelming. Who gave us funds for what? Who is getting paid for their services? How do I show a final report to stay compliant with the grant I...
What is an Independent Contractor?
What is an Independent Contractor?What types of professions work as Independent Contractors? In the professional services world, we know that lawyers, doctors, accountants, and others often provide their services to the general public as independent contractors....
Pentacle’s nextSteps is supported, in part, by public funds from the National Endowment for the Arts, the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature, and the New York City Department of Cultural Affairs in partnership with the City Council. Pentacle receives private support for nextSteps from the Booth Ferris Foundation, the Howard Gilman Foundation, the Rockefeller Brothers Fund, and the New York Community Trust.
